When broken down to the raw basics, every marketing team has the same goal. Their aim is simple, locate and develop a method of advertisement that has the potential to achieve exposure that will catapult their company from the world of the "average company" to a household brand name. If a CMO was told their was a chance to have 12,000,000 pairs of eyes focused on your company's logo for three straight hours do you think they would show interest? Of course, anyone who is interested in marketing, or business in general would be interested in exposure of this magnitude. Unfortunately, an audience of this size only exists in every marketers dreams right? Wrong.
Laying claim to the most viewed program in the country (Monday Night Football), in addition to being the highest grossing programming in television, the NFL has established itself as a prominent player in the American culture. One would be forced to look across the pond to find anything comparable, the European Futbol League. The association is simple, NFL is to Americans as Futbol is to Europeans.
From a marketing perspective, the reasoning behind examining the two is a case of observing "what is" and "what could be". Take for example, one of the most successful and well known teams in the world, Manchester United. Millions of MU jerseys are sold each year, however there is one glaring difference in these jerseys as opposed to an NFL team's. Where most would expect to see the team name, or player number, there is a large and quite noticeable "AIG" logo.
Presently marketers can only sit in their offices and dream of the day their company will be given the chance to own the rights to advertising on the Baltimore Ravens jerseys. In years past it has appeared that this dream will forever remain a thought reserved for the hours spent under the covers. However, with the current economic instability and the NFL's constant search for new business opportunities, marketers around the world have woken to a glimmer of hope.
The NFL has officially approved advertising on players' jerseys during the pre-season. This is not only a huge break through for the NFL and marketers alike, but also could be considered the first stepping stone on the path to full-scale, season long, jersey advertising. The pre-season restraint signals the NFL's attempt at testing the waters to see what / if any response would rise from the masses.
On one side you have advocates of implementing advertising because it represents an extremely lucrative opportunity for all parties involved. While on the other side, there is an opposition because there is a fear that advertising would taint the game that has become a staple of American culture. Would companies eventually have a say in franchise decisions? Would location put teams at a disadvantage? Do fans want to see images from epic NFL moments and have the most noticeable graphic be the Coca-Cola logo? Do players and organizations want to risk associating their reputation with the company on the front of their jersey? These are all questions that are constantly posed to the people in power. What will their eventual response be? Only time will tell, but I truly hope that they do not cheapen the game that has given so much to its' fans no matter the situation outside of stadiums.
- Steve Simms is a senior BEM Major with a concentration in Marketing and an Entrepreneurship minor
Friday, September 17, 2010
Icing: Viral Fad or Agency Ploy
Icing, as defined by Wikipedia, is a drinking game in which an individual is forced to drink a Smirnoff Ice. Icing does have a few simple rules: present the Ice to a friend without his/her knowledge, make them get down on one knee (regardless of the setting), and chug the Ice as quickly as possible. Who came up with these rules I have no idea but, somehow, they are known and accepted. Icing has caught on to college campuses like wild fire.
Urban dictionary, Brosicingbros.com, and Icingcount.com are among the multitude of websites hosting information about the art of Icing. YouTube even has over 1,000 videos of people getting Iced in ridiculous ways at all times of the day. The library, airport, bedroom, and office are all unsafe places now. For the Icing enthusiast, the sky is the limit for how and where they plot to Ice someone.
Recently, I witnessed an Icing event. It occurred in the library on the quietest of the quiet floors (that’s right… the 8th floor). My roommate and I were trying to be productive when a friend came up to say hello… or so we thought. Luckily, I am not in this Icing battle which has been going on for quite some time and just watched as the Icing occurred. She had to take a knee and chug the extra large, double Smirnoff Ice right there in the ZSR Library. Previously, she had come home to find an Ice in our mailbox with a nice little note saying, “Enjoy!” The competition was on!
This new game brings up questions: Where did Icing begin? Who thought of it? Why Smirnoff Ice and not Mike’s Hard Lemonade? Is Smirnoff at all responsible for the viral campaign? Some think Icing started in the South and others have no clue. Either way, Icing has become hugely popular on both coasts. The name “Icing” or “getting Iced” has a nice ring to it and that could simply be the root of why Smirnoff is used and not Mike’s.
Smirnoff claims to have no tie to the viral campaign. But then again, why would they? The game caught on partly because Smirnoff Ice tastes awful and is considered torture to have to drink one. It could be genius on Smirnoff’s part to start a viral campaign like this one to promote the malt liquor beverage because their sales have drastically increased. The “game” mentality of “getting Iced” has made it more acceptable for guys to drink which expanded the market. It has become a rapidly growing competition between friends and has potential to keep growing.
So could the Icing fad have been started by “bro” college students? It is definitely possible. Who knows how much longer this will go on or if another game will take its place? Maybe “Ambushing” will be the next big viral campaign and overtake Icing. Only time will tell. But either way, I don’t think anyone thought Icing would go viral so quickly and become such a trend. So for now, keep your eyes open because you may be next!
Chrissy Moreyra is a senior Business & Enterprise Management major with a concentration in Marketing and minor in Economics.
Wednesday, September 15, 2010
Buying on the Fly
Despite my awareness and skepticism towards marketing and advertising strategies, I am completely hopeless when it comes to any type of display at the point-of-purchase. Time and time again I’ve purchased ridiculous flavors of gum at the grocery store check-out line, half of the items in Target’s dollar days section, and fun headbands at CVS.
So, when Gartner Studios, a paper company, partnered with Sharpie to create coloring-book style notebooks, pencil cups, and memo pads, it is no surprise I stopped at its premium, front-of-the-aisle display at Target and impulsively placed a spiral-bound notebook in my cart. “I have maybe 12 sharpies at home, this could be something to beat weekend boredom,” I thought to myself. After all, it was only $3, how could I resist?
My recent purchase of this notebook made me think about the nature of impulse buying and how it functions in the consumer culture today. The financial crisis made consumers acutely aware of what and how much they were buying. However, while consumers are certainly spending less than before, there is still a market for new and interesting items found at the point of purchase.
Whereas impulse buying used to be a part of normal life, it is taking on a new role in the economic downturn. In their recent report, “Eyes Wide Open, Wallet Half Shut,” Ogilvy & Mather identified an emerging trend which they call “Conscious Recklessness.” The idea of conscious recklessness is basically that consumers miss their carefree, frivolous spending, and despite economic concerns, impulse buying still exists. However, it is much more calculated; consumers budget time and money to spend needlessly.
For a lot of consumers, the recession sucked a lot of the fun out of shopping. While the article applies conscious recklessness to bigger ticket items, I think that this idea has implications for smaller purchases as well. Small novelty items such as my Sharpie notebook, Target dollar day finds, and unique packaged food products (case in point: Cheeseburger Doritos), allow consumers to take an economically justifiable departure from concerns about their finances.
Even though consumers are now, more than ever, questioning the balance between price and quality, and low-priced novelty items aren’t considered high-quality products by any typical standards, I think that there is intangible value in these items that justifies the price. Purchasing cheaper novelty items brings the excitement back into shopping and is a distraction from the stress of the recession.
For more information on conscious recklessness, check out this article from AdWeek:
http://www.adweek.com/aw/content_display/news/agency/e3id96098b1ed5efecdc9b7900ae07d5b18?pn=2
Alison Henley is a senior Business & Enterprise Management major with a concentration in Marketing.
So, when Gartner Studios, a paper company, partnered with Sharpie to create coloring-book style notebooks, pencil cups, and memo pads, it is no surprise I stopped at its premium, front-of-the-aisle display at Target and impulsively placed a spiral-bound notebook in my cart. “I have maybe 12 sharpies at home, this could be something to beat weekend boredom,” I thought to myself. After all, it was only $3, how could I resist?
My recent purchase of this notebook made me think about the nature of impulse buying and how it functions in the consumer culture today. The financial crisis made consumers acutely aware of what and how much they were buying. However, while consumers are certainly spending less than before, there is still a market for new and interesting items found at the point of purchase.
Whereas impulse buying used to be a part of normal life, it is taking on a new role in the economic downturn. In their recent report, “Eyes Wide Open, Wallet Half Shut,” Ogilvy & Mather identified an emerging trend which they call “Conscious Recklessness.” The idea of conscious recklessness is basically that consumers miss their carefree, frivolous spending, and despite economic concerns, impulse buying still exists. However, it is much more calculated; consumers budget time and money to spend needlessly.
For a lot of consumers, the recession sucked a lot of the fun out of shopping. While the article applies conscious recklessness to bigger ticket items, I think that this idea has implications for smaller purchases as well. Small novelty items such as my Sharpie notebook, Target dollar day finds, and unique packaged food products (case in point: Cheeseburger Doritos), allow consumers to take an economically justifiable departure from concerns about their finances.
Even though consumers are now, more than ever, questioning the balance between price and quality, and low-priced novelty items aren’t considered high-quality products by any typical standards, I think that there is intangible value in these items that justifies the price. Purchasing cheaper novelty items brings the excitement back into shopping and is a distraction from the stress of the recession.
For more information on conscious recklessness, check out this article from AdWeek:
http://www.adweek.com/aw/content_display/news/agency/e3id96098b1ed5efecdc9b7900ae07d5b18?pn=2
Alison Henley is a senior Business & Enterprise Management major with a concentration in Marketing.
Tuesday, September 14, 2010
Marketing Music in the Digital World
Music is everywhere. It infiltrates every aspect of human life and, unlike any other art form, it is readily available to us at any moment of the day. It has the ability to mark important moments in our life and evoke powerful emotion. We all remember the song that pulled us out of a heart-break or effect a meaningful moment with a boyfriend or girlfriend. It lifts our spirits and makes us introspective (Listen to 'Time' from the 'Inception' soundtrack and think about your life. (http://www.youtube.com/watch?v=-xeHiTmx5AU ). You will remember the first song as a newly wed. You might even know a song that has become so powerful in your life that you want it to be played at your funeral. There is nothing so pervasive as music and it is only becoming more commanding and easy to access.
Today, guitar shredder and diva-wannabees have every tool at that their fingers that, until the 21st century, could not be utilized unless one had the monetary means or an undeniable vocal prowess. With Pro Tools, Ableton Live or any other Digital Audio Workstation (DAW) software, your next door neighbor's garage or even your own dorm room (or apartment) can be transformed into a high end recording studio. It has completely changed the way that music is created, produced and distributed today.
So the question must be asked: how do music moguls push their product in a world that no longer flips through the pages of magazines or newspapers? How do they get our attention while we are constantly being bombarded with flashing internet ads, text messages, and Facebook?
There is a simple answer:
They can't. At least, not as easily as they used to
The evidence is all there. MTV, now undeserving of the title "Music Television" is better associated with a petri dish of American culture, rather than musical exploration. Their directors believe that by simply playing a song on an episode of "The Hills" and displaying the song title and artist in a banner on the bottom of the screen, that they will have people hooked. Lady Gaga and the "genius" execs that created her persona think that they can hypnotize us through indulgent fashion and hook-after-hook. The proof of their failure and the death of the music industry as we know it can be found here: ( http://www.informationisbeautiful.net/2009/the-death-of-the-music-industry/). Music sales are failing and there really isn't anything music execs can do because we don't need them anymore to discover and/or listen to music.
It is my belief that the average American has music marketed to them from a source completely out of control of the music industry: their peers. The electronic revolution of iPods, Youtube, Laptop computers, burnable CDs, social networking, and cell phones has catalyzed a open source arena for the sharing of a person's music collection and thoughts. We no longer need to heed the words of Rolling Stone magazine's music reviews because we now have every outlet available to judge music for ourselves. iTunes allows us to sample every song off Incubus's new album; Youtube lets us hear, with great sound quality, full versions of anyone's favorite song.
If you are friends with me on Facebook, look at the box that contains every link that I have posted. There are 41 links that I have posted over the past year and almost all of them will connect you to one of my favorite songs that I can make available through Youtube. I have had people thank me for posting a song because they never would have heard it unless I had made them aware. When people comment on or "like" the songs I put up, I feel a sense of satisfaction because I hit the mark with someone's emotions or played their favorite song. I am the pusher and reviewer of the music of the past and present. So are you.
If my friend tells me that I have to listen to a song on his iPod or if I see that someone has posted a song to his Facebook page, I will listen to it. Even the music played during a party on campus (or off) opens one up to music that one cannot find through the mainstream. I trust your opinion more than the business men who are only looking to take .99 out of my wallet.
Over the summer, several people left mix CDs in my car, all of which made me aware of artists and songs that I would never have discovered if I only listened to the radio or looked to MTV to build my playlists.
If you haven't realized it already, the radio industry is strangled by a select number of corporations that tell stations across the nation what to play. The term Disk Jockey is no longer viable in our time. It used to be that DJs had the freedom to play original music; an opportunity that little of them get to enjoy today. If you don't believe me, watch the documentary "Before the Music Dies". You can watch it here: http://www.imdb.com/video/hulu/vi3758949145/ . More and more I hear that people do not listen to the radio. I only do when my iPod dies.
To sum up my thoughts, I quote John Mayer from an interview in Guitar World magazine. When discussing the avenues through which music is distributed and discovered, he says:
"I haven’t been handed a CD in a really long time. I’ve been handed a piece of paper with a MySpace link. That’s already become commonplace, and it’s important if you’re an artist and you want to promote yourself.
It used to be mailing lists. I used to go to Kinko’s and bring my Zip disk to the Mac tower to open up my Photoshop file with my little postcards about an upcoming show. I’d print them out, photocopy them, cut them, put stamps on them, and mail them. That went away, and then it was about programming HTML, so I learned HTML so I could build my first web site. And then it was about going on message boards and promoting yourself there. An artist has to accept that this is a constantly changing environment... The day of being a hero is over, because as soon as you become a hero, people can’t wait to take you down... I wonder if a new Eddie Van Halen could even exist these days, you know? Somebody would come out on a message board and argue that he’s not all that.
Buying a record used to be the end of the equation, but now it’s the middle of the equation. The end of the equation is the fans’ reaction to it. It’s the “voracious discussion” about it. A record is not the product anymore—it’s the catalyst. It’s the beginning of the discussion."
http://www.guitarworld.com/article/john_mayer_battle_star?page=0%2C4
We, as the most information rich generation of any in history, have the ability to create our own opinions about the world around us. Information and perception can no longer be propagandized as it used to and it is no better seen than in the death of commercialized music marketing.
~Parker Schweer- Junior BEM Major-Concentration in marketing (and obviously passionate about music)
Today, guitar shredder and diva-wannabees have every tool at that their fingers that, until the 21st century, could not be utilized unless one had the monetary means or an undeniable vocal prowess. With Pro Tools, Ableton Live or any other Digital Audio Workstation (DAW) software, your next door neighbor's garage or even your own dorm room (or apartment) can be transformed into a high end recording studio. It has completely changed the way that music is created, produced and distributed today.
So the question must be asked: how do music moguls push their product in a world that no longer flips through the pages of magazines or newspapers? How do they get our attention while we are constantly being bombarded with flashing internet ads, text messages, and Facebook?
There is a simple answer:
They can't. At least, not as easily as they used to
The evidence is all there. MTV, now undeserving of the title "Music Television" is better associated with a petri dish of American culture, rather than musical exploration. Their directors believe that by simply playing a song on an episode of "The Hills" and displaying the song title and artist in a banner on the bottom of the screen, that they will have people hooked. Lady Gaga and the "genius" execs that created her persona think that they can hypnotize us through indulgent fashion and hook-after-hook. The proof of their failure and the death of the music industry as we know it can be found here: ( http://www.informationisbeautiful.net/2009/the-death-of-the-music-industry/). Music sales are failing and there really isn't anything music execs can do because we don't need them anymore to discover and/or listen to music.
It is my belief that the average American has music marketed to them from a source completely out of control of the music industry: their peers. The electronic revolution of iPods, Youtube, Laptop computers, burnable CDs, social networking, and cell phones has catalyzed a open source arena for the sharing of a person's music collection and thoughts. We no longer need to heed the words of Rolling Stone magazine's music reviews because we now have every outlet available to judge music for ourselves. iTunes allows us to sample every song off Incubus's new album; Youtube lets us hear, with great sound quality, full versions of anyone's favorite song.
If you are friends with me on Facebook, look at the box that contains every link that I have posted. There are 41 links that I have posted over the past year and almost all of them will connect you to one of my favorite songs that I can make available through Youtube. I have had people thank me for posting a song because they never would have heard it unless I had made them aware. When people comment on or "like" the songs I put up, I feel a sense of satisfaction because I hit the mark with someone's emotions or played their favorite song. I am the pusher and reviewer of the music of the past and present. So are you.
If my friend tells me that I have to listen to a song on his iPod or if I see that someone has posted a song to his Facebook page, I will listen to it. Even the music played during a party on campus (or off) opens one up to music that one cannot find through the mainstream. I trust your opinion more than the business men who are only looking to take .99 out of my wallet.
Over the summer, several people left mix CDs in my car, all of which made me aware of artists and songs that I would never have discovered if I only listened to the radio or looked to MTV to build my playlists.
If you haven't realized it already, the radio industry is strangled by a select number of corporations that tell stations across the nation what to play. The term Disk Jockey is no longer viable in our time. It used to be that DJs had the freedom to play original music; an opportunity that little of them get to enjoy today. If you don't believe me, watch the documentary "Before the Music Dies". You can watch it here: http://www.imdb.com/video/hulu/vi3758949145/ . More and more I hear that people do not listen to the radio. I only do when my iPod dies.
To sum up my thoughts, I quote John Mayer from an interview in Guitar World magazine. When discussing the avenues through which music is distributed and discovered, he says:
"I haven’t been handed a CD in a really long time. I’ve been handed a piece of paper with a MySpace link. That’s already become commonplace, and it’s important if you’re an artist and you want to promote yourself.
It used to be mailing lists. I used to go to Kinko’s and bring my Zip disk to the Mac tower to open up my Photoshop file with my little postcards about an upcoming show. I’d print them out, photocopy them, cut them, put stamps on them, and mail them. That went away, and then it was about programming HTML, so I learned HTML so I could build my first web site. And then it was about going on message boards and promoting yourself there. An artist has to accept that this is a constantly changing environment... The day of being a hero is over, because as soon as you become a hero, people can’t wait to take you down... I wonder if a new Eddie Van Halen could even exist these days, you know? Somebody would come out on a message board and argue that he’s not all that.
Buying a record used to be the end of the equation, but now it’s the middle of the equation. The end of the equation is the fans’ reaction to it. It’s the “voracious discussion” about it. A record is not the product anymore—it’s the catalyst. It’s the beginning of the discussion."
http://www.guitarworld.com/article/john_mayer_battle_star?page=0%2C4
We, as the most information rich generation of any in history, have the ability to create our own opinions about the world around us. Information and perception can no longer be propagandized as it used to and it is no better seen than in the death of commercialized music marketing.
~Parker Schweer- Junior BEM Major-Concentration in marketing (and obviously passionate about music)
Granny’s Birthday Shopping Spree Secret
Each year near September a young man, Herbert, receives a phone call from his grandmother, Trudy. The phone call’s purpose is to organize a shopping adventure for Herbert’s birthday. Trudy, a relatively wealthy woman, loves Herbert and demonstrates her love by taking Herbert to Kohl’s and allowing him to select a few items for his birthday. Herbert embraced this birthday tradition and held the deepest love for his grandmother who spoiled him so. As Herbert grew older, he realized that the date of the shopping spree changed drastically, some years 2 months prior to his birthday, others only days before. His years on earth had taught him to be observant. His suspicions led him to look around Kohl’s curiously, scrupulously analyze everything he saw. Finally after seeing vast amounts of the delightful elderly, it clicked – his grandmother only took him shopping on days with senior citizen discounts.
Rather than being offended, Herbert found humor in the situation. One could say maybe Trudy does not really care about Herbert so she tries to spend less on him. For all of those haters, Herbert’s birthday shopping experience mirrors that of his sister’s as well, she spends a wonderful afternoon at Kohl’s on senior citizen days with Trudy around her birthday. His grandmother whose entrepreneurial husband founded a multi-million dollar company would only shop on senior citizen days for the extra 15% discount despite their comfortable wealth. In my learning, I have known the elderly to be thrifty with their money, searching for sales, clipping coupons, willing to spend money if they seem to score a deal. The turnout of senior citizens on the discount days has been remarkable in my experience and remains a positive reinforcement for senior citizens. If one grandmother can schedule a shopping excursion for her grandson months in advance just to reap the benefits of the discount then Kohl’s must be taking the right steps to successfully maintain loyal customers (at least in the elderly category).
Here is my recommendation to you, loved grandchildren across the globe, mark your calendars for senior citizen discount days. On those days give your grandparent a call and tell them you would like to go to lunch, shop, or just “hang out”. I firmly believe that grandparents throughout the United States highlight and star senior citizen days on their calendars; utilize these days to demonstrate their love for their grandchildren. Many believe that senior citizen discount days are gifts, gifts just like me, sent from above to spread joy to all those that inhabit this beautiful world.
Words by Shane Popham
Shane Popham is senior BEM Major with concentrations in Marketing and New Business Development and an Entrepreneurship minor. He dabbles in Football at Wake Forest and enjoys spending rainy Sundays nestled alongside a warm fire.
Monday, September 13, 2010
Make Yahoo Your Home
The sound of Motley Crue’s “Home Sweet Home” fills the TV speakers while a funny dude with a mustache hits the screen. He sits in a floral chair in his living room, lovingly petting his little black puppy. As he sings the words “I am a dreamer”, he opens a shiny purple door to a world of excitement. His first adventure is walking into a classic concert hall, complete with a NASCAR pit chief passionately playing the piano as he burns in his bright orange suit and helmet. The mustached man then struts onto a concert stage, stealing both the guitar and the spotlight from a punk rock band. After rocking the stage he then rides the stock market bull, as stock prices roll and dollar bills fly. His thirty-second adventure ends in his new living room. The wallpaper is the same, the floral couch is still his seat of choice. Yet the puppy is now full-grown. The new backdrop of the living room is the Yahoo homepage. And the man is no longer lonely and instead surrounded by cowboys, rock stars, soldiers, and NASCAR. By just opening that purple door, the man now has all his favorite things in one place, bringing him to his knees in excitement.
This thirty-second commercial is ridiculously clever. It shows the power of the Yahoo search engine by undeniably connecting to the consumer. The first scene of the commercial expresses a normal existence of an everyday fellow, complete with a newspaper on the coffee table and an ugly floral loveseat. When the song begins, the everyday man looks like he wants more out of life. He looks like he wants more than his puppy to keep him company. He wants excitement right at his fingertips. He wants to experience different walks of life within a few seconds. Every consumer can relate to this boredom of routine and this longing for adventure. Therefore, with the help of Motley Crue’s famous ballad, the consumer is drawn to the commercial from the start. With the second scene of a NASCAR pit chief caught on fire while tickling the ivories, consumers cannot help but raise their eyebrows as NASCAR plays in a classic concert hall meant for the days of Mozart. Here the man in the basic plaid shirt is experiencing classic piano in a classic setting while watching the thrills of American car racing. The consumer gets the sense of experiencing yearnings of any time or place. Next the concert scene demonstrates this simple man living his childhood dream of rocking out on stage as the lead guitarist, complete with screaming fans and a mini-firework lighting effect. His expressions and actions tell the consumer that he is loving every rock star second, even seen jumping off the stage presumably into the crowd. Regardless of age, race, or gender, every consumer has wondered what it would be like to live the rock star life. This man is so relatable that it makes the scene that much more believable and glamorous. With the sports, the music, and the flashy lifestyle demonstrated, a money scene understandably comes next. Riding the famous stock market bull, the man is on one heck of a ride as stocks are traded and bills are released. Consumers quickly recognize this bull and the stocks rolling in bright neon lights. Consumers long to be a part of this financial ride, with the hopes of money flying from the sky. This shows that he has access to the stock market and has control of his financials, both of which are necessary for an everyday consumer. The last scene of the commercial is the man walking to that same floral seat he first sat in. This time, the puppy has become a full-grown dog too big to sit in his lap. The dog has matured and journeyed through life, just as his owner has. Now the living room has the backdrop of the Yahoo homepage. The man is no longer alone, but instead surrounded by all of his favorite things. This last scene is the first mention or visual of Yahoo. For the first two-thirds of the commercial, the consumer is simply watching the man journey through various scenes. Because the choice of adventures is so random yet so understandable, the consumer is completely engaged by the time the wallpaper splits at the end to demonstrate the Yahoo homepage.
This commercial successfully shows the power of using the Yahoo search engine. Consumers can access anything and everything through this one website and therefore Yahoo is the easy, convenient means to an any end. By using Yahoo consumers can transform a dull existence into a thrilling adventure, for it helps consumers on their way to their favorite things. With its great understanding of the consumer, this commercial successfully convinces the viewers to make Yahoo their new home sweet homepage.
http://www.youtube.com/watch?v=sM8nq6MSBWU
~Emily Langsenkamp is a Business & Enterprise Management major with a concentration in Marketing.
~Emily Langsenkamp is a Business & Enterprise Management major with a concentration in Marketing.
Sunday, September 12, 2010
Benefits of Binge Drinking
Please do not take this blog too seriously, even though it is based on true observations.
Benefits of Binge Drinking
From my experiences there are 3 types of people in this world, those that
1. dont drink (lets call them bobs)
2. drink
and those that are fortunate enough to reach the pinnacle of drunkenness often verified by one exclaiming
3."im fucked up"...like this guy (pardon my french)
Exhibit 1: John (too much frat water)
Now whats so appealing about reaching this level of drunkeness often referred to as blackout (drunkenness in its purest form)?! Only the fact that you are now responsible for getting individuals from category 1 and 2 to your very exact state. This type of behavior can be observed by listening to people yelling out remarks such as "your a light weight", "Just CHUG IT", and "quit being a __"--well your vocabulary is the limit here. Now whats even more mind blowing is how Bob (individuals in category 1) and John (individuals in category 3) end up essentially having the same type of night. This would incline one to ask, how could John, the fratstar, be subjected to the same experiences as Bob, the lame. Simple,because Bob Did nothing, and John can remember nothing. So essentially, both are better off doing something productive, and this is often what happens.
Only at Wake Forest have I seen Johns score better on assignments completed in an inebriated state than assignments done by Bobs in a sober state. In this case, I think its safe to say, that every rational person would rather be John for one simple reason, and that is....HE DOESN'T REMEMBER DOING THE WORK. Everyone knows there is nothing like getting rewarded for something you don't remember doing. I guess there are benefits to binge drinking after all. On another note, hopefully when i wake up in the morning and look at this blog, ill say to myself, "I had fun, but i dont remember doing it" ......
Posted by: Ajalon Elliott
Benefits of Binge Drinking
From my experiences there are 3 types of people in this world, those that
1. dont drink (lets call them bobs)
2. drink
and those that are fortunate enough to reach the pinnacle of drunkenness often verified by one exclaiming
3."im fucked up"...like this guy (pardon my french)
Exhibit 1: John (too much frat water)
Now whats so appealing about reaching this level of drunkeness often referred to as blackout (drunkenness in its purest form)?! Only the fact that you are now responsible for getting individuals from category 1 and 2 to your very exact state. This type of behavior can be observed by listening to people yelling out remarks such as "your a light weight", "Just CHUG IT", and "quit being a __"--well your vocabulary is the limit here. Now whats even more mind blowing is how Bob (individuals in category 1) and John (individuals in category 3) end up essentially having the same type of night. This would incline one to ask, how could John, the fratstar, be subjected to the same experiences as Bob, the lame. Simple,because Bob Did nothing, and John can remember nothing. So essentially, both are better off doing something productive, and this is often what happens.
Only at Wake Forest have I seen Johns score better on assignments completed in an inebriated state than assignments done by Bobs in a sober state. In this case, I think its safe to say, that every rational person would rather be John for one simple reason, and that is....HE DOESN'T REMEMBER DOING THE WORK. Everyone knows there is nothing like getting rewarded for something you don't remember doing. I guess there are benefits to binge drinking after all. On another note, hopefully when i wake up in the morning and look at this blog, ill say to myself, "I had fun, but i dont remember doing it" ......
Posted by: Ajalon Elliott
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